Sole Provider
Thirty Years of Nike Basketball
Robert “Scoop” Jackson

Designed with Nike’s trademark visually gripping graphics, Sole Provider: Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert “Scoop” Jackson, Sole Provider gives the inside story of NIKE Basketball – from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.

Designer/s: Niko Perdija