How to Create EDMs with Impact – 3DUX

3DUX

Blog

Agency highlights, latest projects and our musings on digital, branding & design

How to Create EDMs with Impact

Digital media is crucial for brands to reach their customers and in light of current world events, finding innovative and unique ways to advertise your brand and reach your target audience is more important than ever. Email marketing (EDMs) gives businesses a great opportunity to keep your brand at the forefront of consumers’ minds and maintain a direct connection. 3DUX are experts at creating eye-catching EDMs and we have collated our top tips for creating EDMs with impact >>>

Subject line

While not a traditional design element, the subject line is one of the most important features in getting your email opened. By having an engaging, personal and relevant subject line, your email is more likely to be opened. Remember, the overuse of CAPS and unnecessary punctuation can be a deterrent for users and can be considered to be spam.

Personalisation

Email with personalised subject lines and elements are 26%* more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to deliver relevant messages. Adding company name, last purchase or other information helps you to personalise the email in the perfect way for each subscriber.

Dynamic content

Ensure your content is dynamic and eye-catching to make the campaign more relevant and appealing to consumers. 3DUX are experts at creating eye-catching EDM designs and can assist with creating designs for any business.

Web fonts

When it comes to email marketing, it’s best practice to use web fonts wherever you can, however it’s important to keep in mind, that not all email clients offer universal support for web fonts. 3DUX will work with your brand to ensure the correct font is used for better legibility across devices and is a consistent brand experience from email to website.

Mobile optimisation

With the evolution of smart phones, mobile technology is increasing rapidly. 68%* of email opens occur on mobile, so it is crucial that your EDMs are optimised for mobile. We recommend using only clear and easy to click CTA button and increase the quality of your images and text size to be legible on mobile.

3DUX design and deploy impactful EDM’s for our clients through platforms such as Salesforce Marketing Cloud and Mailchimp. Alternatively, we can design, code and test before packaging everything up and delivering to your marketing team. Contact us today and discover how 3DUX can help with your web and ecommerce strategy >>> email us at enquiries@3dux.com.au.

*Campaign Monitor, 2016 Annual Report