Why your social media strategy needs well-designed content. – 3DUX

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Why your social media strategy needs well-designed content.

No longer do social platforms exist purely for making connections with your personal network, they have evolved to be an integral part of marketing strategies. The increase of social media marketing allows you to target almost anyone around the globe. Well-designed content will assist you in driving traffic and reaching a wider audience. Want to find out how? Read further on…

Drives traffic

Whether you are running a B2B or B2C company, a substantial percentage of your target audience is on social media. No longer just a fad, social media has become a marketing platform to promote your business. Having a social media presence will assist your business in driving traffic to your website and reaching customers you otherwise wouldn’t.

Reach more people

Almost half of the world is on social media. A business social media profile allows you to connect with audiences you otherwise wouldn’t. Not bound by geographic locations, social media allows you to create a positive first impression on leads and new customers outside of your immediate location but also engage with existing customers.

Helps with SEO

Social media can assist in elevating your search engine optimisation strategy, as SEO algorithms place great emphasis on social media. By integrating keywords into thoughtful content and well-designed posts that are likely to be shared, will help increase your search engine ranking.

Assists with understanding your metrics and ROI

Social media allows you to understand your target audience and easily measure your return on investment. All social media platforms have an analytics component which you can use to understand how people are finding you, what platforms are performing the best and the types of posts that are resonating with your targeting audience.

Cost-effective

As opposed to traditional marketing efforts, social media marketing is a game-changer when it comes to return on investment. According to LYFE Marketing*, CPM (cost per thousand impressions) on social media can be as low as $2.50. This is 3 x less expensive than advertising through traditional media. No matter how small your budget is, you are still able to make an impact on these channels by running paid ads via social media.

Contact 3DUX today and discover how social media design can integrate into your marketing strategy >>> email us at enquiries@3dux.com.au.